Our Story

Founded in Dallas, Texas with a mission to rebuild American logistics from the ground up.

Modernizing American Logistics

SmartRoute was founded in 2019 with a bold vision: fix what the logistics industry had broken. We saw a sector weighed down by fragmented systems, opaque tracking, and operational inefficiencies that cost American businesses billions every year.

Starting from a single warehouse in Dallas, TX with just 8 employees and a handful of daily deliveries, SmartRoute has grown into a nationwide logistics powerhouse — serving over 500 enterprise clients across all 48 contiguous states with a 99.8% on-time delivery rate.

Our secret isn't just hard work — it's intelligence. We've invested heavily in AI-powered route optimization, real-time tracking infrastructure, and a culture of customer obsession that means our clients get the transparency, speed, and reliability they deserve.

Today, SmartRoute is recognized as one of the fastest-growing logistics companies in the United States, with 8 regional hubs, 2,000+ carrier partners, and a team of over 400 logistics professionals dedicated to delivering smarter routes and faster deliveries.

2019
Founded in Dallas, TX as a regional freight brokerage with a team of 8. First warehouse opens. First 1,000 deliveries completed.
2020
Expanded to 20 states. Launched the SmartRoute tracking portal. Fleet grows to 50 vehicles. 10,000th delivery milestone.
2021
Reached 100+ enterprise clients. Opened regional hubs in Chicago and Atlanta. Achieved 48-state coverage.
2022
Launched AI-powered route optimization engine. 99.8% on-time rate achieved. Expanded to 8 warehouse locations.
2023
500+ enterprise clients served. Launched cold chain logistics division. 50,000+ monthly deliveries across the US.
2024
10,000+ monthly deliveries. Named to Inc. 5000 list of fastest-growing companies. New HQ opened in Dallas, TX.
2025
Launched SmartRoute Intelligence Platform — unified AI-powered supply chain suite. 400+ employees nationwide.
0+
Successful Deliveries
48
US States Covered
99.8%
On-Time Rate
0+
Business Clients

What Drives Us

Four principles that guide every decision, every route, and every delivery we make.

Reliability

We deliver on our promises. Every shipment, every deadline, every interaction — our word is our bond, and our 99.8% on-time rate proves it.

Innovation

We leverage AI, machine learning, and real-time data to continuously optimize routes, reduce costs, and stay ahead of the curve.

Transparency

Real-time tracking, clear pricing, and open communication — no surprises, no hidden fees, just total visibility at every step.

Speed

Time is your most valuable asset. Our optimized network and AI routing deliver faster without compromising quality or safety.

Meet the Team

Experienced leaders driving innovation across every mile of our network.

DC

Daniel Carter

Chief Executive Officer

25+ years in logistics and supply chain. Former SVP at Schneider National. Founded SmartRoute to redefine freight for the digital age.

PA

Priya Anand

Chief Operating Officer

Operations expert with 18 years leading nationwide logistics networks at XPO Logistics. Ensures 99.8% on-time delivery performance.

MW

Marcus Webb

Chief Technology Officer

AI and logistics tech innovator. Built SmartRoute's proprietary routing algorithms and real-time tracking platform from the ground up.

JL

Jennifer Liu

Head of Operations

Supply chain strategist with deep expertise in warehousing, distribution, and last-mile delivery optimization across dense urban networks.

Want to Learn More?

Let's discuss how SmartRoute can transform your supply chain with AI-powered logistics.

Get in Touch →